Micro-work and the outsourcing industry in Madagascar

I had the privilege and pleasure to visit Madagascar in the last two weeks. I had an invitation from Institut Français where I participated in a very interesting panel on “How can Madagascar help us rethink artificial intelligence more ethically?”, with Antonio A. Casilli, Jeremy Ranjatoelina et Manovosoa Rakotovao. I also conducted exploratory fieldwork by visiting a sample of technology companies, as well as journalists and associations interested in the topic.

A former French colony, Madagascar participates in the global trend toward outsourcing / offshoring which has shaped the world economy in the past two decades. The country harnesses its cultural and linguistic heritage (about one quarter of the population still speak French, often as a second language) to develop services for clients mostly based in France. In particular, it is a net exporter of computing services – still a small-sized sector, but with growing economic value.

Last year, a team of colleagues has already conducted extensive research with Madagascan companies that provide micro-work and data annotation services for French producers of artificial intelligence (and of other digital services). Some interesting results of their research are available here. This time, we are trying to take a broader look at the sector and include a wider variety of computing services, also trying to trace higher-value-added activities (like computer programming, website design, and even AI development).

It is too early to present any results, but the big question so far is the sustainability of this model and the extent to which it can push Madagascar higher up in the global technology value chain. Annotation and other lower-level services create much-needed jobs in a sluggish economy with widespread poverty and a lot of informality; however, these jobs attract low recognition and comparatively low pay, and have failed so far to offer bridges toward more stable or rewarding career paths. More qualified computing jobs are better paid and protected, but turnover is high and (national and international) competition is tough.

At policy level, more attention should be brought to the quality of these jobs and their longer-term stability, while client tech companies in France and other Global North countries should take more responsibility over working conditions throughout their international supply chains.