What shapes differences in how people get paid, are deemed productive, or receive respect? Alongside traditional explanations of social inequalities such as class, gender, age, disability, race, migration status, rural vs. urban residence, and others, a recent literature highlights the effects of digital divides. The digitally resourced have more opportunities across all life spheres, from consumption to education, work, and health. Ironically, though, digital technologies also generate new vulnerabilities by generalizing low-paid and contingent work. Digital labour platforms like Uber, Deliveroo and Upwork use data and algorithms to match clients with workers, construed as independent contractors, for one-off ‘gigs’ without any long-term commitment. These workers are largely exposed to the vagaries of the market and have limited or no social protection, although increasing efforts aim to bring labour law to bear on platforms.
Growing concerns that platform workers compare unfavourably to conventional employees have already attracted significant research and policy attention. But more remains to be done to fully understand how the recent rise of labour platforms has undermined the relationship between digitization and inequalities, adding a layer of complexity. Scattered, but growing evidence indeed suggests that platforms may be accelerating transmission to digital worlds of ’legacy’ inequalities for example vis-à-vis race and gender, while also fostering the proliferation of ’emerging’ inequalities that diminish users’ agency and augment the power of technology creators and big-tech multinationals. Especially platforms for remote online-only labour change the geographical scale at which these questions arise, projecting workers toward a competitive planetary market that relentlessly selects winners and losers.
To tackle these questions, I’m happy and honoured to announce that I have just been awarded a major grant (almost 570k euros, at marginal cost) by the French National Agency for Research (ANR) for a new 4-year study called VOLI: Voices from Online Labour. As a team effort that builds on a solid record of interdisciplinary collaborations, VOLI innovatively combines hypotheses and methods from sociology and neighbouring disciplines, notably large-scale corpus linguistics (I’ll explain why below), and relies on speech technology and artificial intelligence to tackle the rising economic risks that coalesce around the nexus between online platform labour, digitization, and social inequalities. The project leverages the power and potential of the very digital tools whose societal effects it studies, to develop an original and potentially transferable methodology.
The innovative idea that underpins the project is to tackle the problem through language, benefiting from recent advances in linguistics research and its capacity to recast methods and tools from artificial intelligence in a broad sense – including speech and language technology and machine learning techniques – to capture features and processes that used to escape its traditional methods. Despite the importance of linguistic tasks (such as translation, transcription, writing, and editing) in online labour platforms, linguistic methods have never been applied to the study of these workers before, and thus are best positioned to bring fresh insight. To this end, we have assembled a team composed of speech technology scientists, computational linguists specialized in multilingual and large-scale corpora analysis, and computational, digital, and labour sociologists. Expected results sustain our ambition to devise policy solutions to mitigate the effects of inequalities, and to support the individuals and groups that accumulate multiple sources of disadvantage.
To harness our previous research experience and ensure continuity, we focus on so-called ’micro-work’, the necessary but inconspicuous contribution of low-paid masses who annotate, tag, label, correct and sort data to fuel the digital economy, especially artificial intelligence. Because it is performed remotely and can be allocated to providers worldwide, micro-work differs from location-based platform ’gigs’ such as delivery and transport. It also differs from online-only jobs for freelancers, for example in computer programming and design, insofar as its extreme segmentation and standardization allow dispersing tasks to an undefined crowd instead of a selected individual (whence the alternative denomination of ’crowdwork’). Micro-tasks include, for example, recording one’s voice while reading aloud a sentence, labelling files, translating short bits of text, classifying contents in an image or webpage. They perform essential functions in the development of machine learning and artificial intelligence, from data generation and enrichment to quality controls of automated outputs. We give voice to these workers, often invisibilized by the automation narratives popular in the technology industry, in that we interview them about their lived experience, aspirations, motivations and perhaps regrets; and we rely on their voices as data for the simultaneous development of sociology, linguistics, and artificial intelligence (specifically, speech recognition) itself.
Indeed while bringing to the next level our sociological knowledge of the linkages between micro-work and digital inequalities, the methods that will be developed within this highly interdisciplinary project advance the study of the factors driving speech variation within the discipline of linguistics, augmenting language corpora with rich sets of metadata from sociological surveys, while also building and testing new and improved tools for automated transcription, with potential commercial applications.
I am the PI of the VOLI project which involves four research centres within France:
- CREST (S. Coavoux, E. Ollion, P. Präg)
- LISN (I. Vasilescu, L. Lamel, M. Evrard)
- CRISCO (Y. Wu)
- SES Department of Telecom Paris (A.A. Casilli, J. Torres Cierpe),
plus a company, Vocapia Research (V.B. Le, J. Despres, I. Swiecicki), and three international partners:
- Weizenbaum Institut Berlin (M. Miceli),
- Universitat Autònoma de Barcelona (J.L. Molina)
- Universitat de València (J.A. Santos Ortega).