Posts Tagged ‘ Digital platforms ’

HDR Paola Tubaro

(English version below)

J’ai le plaisir d’annoncer la soutenance de mon habilitation à diriger des recherches en sociologie intitulée :

Décrypter la société des plateformes: Organisations, marchés et réseaux dans l’économie numérique.

Cette soutenance aura lieu le mercredi 11 décembre 2019 à Sciences Po Paris, 9 rue de la chaise, salle 931, à 10h00.

Si vous souhaitez venir, merci de confirmer votre présence grâce à ce lien car les personnes externes à Sciences Po ne pourront pas accéder à la salle si elles ne sont pas annoncées.


Le jury sera composé de :

  • M. Gilles Bastin, Professeur des universités, IEP de Grenoble (rapporteur)
  • M. Rodolphe Durand, Professeur, HEC Paris
  • M. Emmanuel Lazega, Professeur des universités, IEP de Paris (garant et rapporteur)
  • Mme Béatrice Milard, Professeure des universités, Université de Toulouse Jean Jaurès (rapporteure)
  • M. José Luís Molina González, Professeur, Universitat Autònoma de Barcelona
  • M. Tom A.B. Snijders, Professeur, Rijksuniversiteit Groningen

La soutenance sera suivie d’un pot. 

Résumé

Le manuscrit original conceptualise la récente montée en puissance des platesformes numériques selon trois dimensions principales : leur nature de dispositifs de coordination alimentés par les données, les transformations du travail qui en découlent, et les promesses d’innovation sociétale qui les accompagnent. L’ambition globale est de décortiquer le rôle de coordination de la plateforme et sa position à l’horizon de la dualité classique entreprise – marché. Il s’agit aussi de comprendre précisément comment elle utilise les données pour ce faire, où elle amène le travail, et comment elle gère des projets d’innovation sociale. Je prolonge cette analyse pour faire apparaître la continuité entre la société actuelle dominée par les plateformes et la « société organisationnelle », montrant que les plateformes sont des structures organisées qui distribuent les ressources, produisent des asymétries de richesse et de pouvoir, et repoussent l’innovation sociale vers la périphérie du système. Je discute des implications de ces tendances pour les politiques publiques, et propose des pistes pour la recherche future. 


I am pleased to announce the defense of my habilitation to direct research in sociology entitled:


Decoding the platform society: Organizations, markets and networks in the digital economy


This defense will take place on Wednesday, 11 December 2019 at Sciences Po Paris, 9 rue de la chaise, room 931, at 10am.


If you wish to attend, please confirm your presence through this link because people who are external to Sciences Po will be denied access to the room if they are not announced.

Members of the jury are:

  • Prof. Gilles Bastin, IEP de Grenoble (referee)
  • Prof. Rodolphe Durand, HEC Paris
  • Prof. Emmanuel Lazega, IEP de Paris (advisor and referee)
  • Prof. Béatrice Milard, Université de Toulouse Jean Jaurès (referee)
  • Prof. José Luís Molina González, Universitat Autònoma de Barcelona
  • Prof. Tom A.B. Snijders, Rijksuniversiteit Groningen

There will be drinks after the defense.


Abstract

The original manuscript conceptualizes the recent rise of digital platforms along three main dimensions: their nature of coordination devices fueled by data, the ensuing transformations of labor, and the accompanying promises of societal innovation. The overall ambition is to unpack the coordination role of the platform and where it stands in the horizon of the classical firm – market duality. It is also to precisely understand how it uses data to do so, where it drives labor, and how it accommodates socially innovative projects. I extend this analysis to show continuity between today’s society dominated by platforms and the “organizational society”, claiming that platforms are organized structures that distribute resources, produce asymmetries of wealth and power, and push social innovation to the periphery of the system. I discuss the policy implications of these tendencies and propose avenues for follow-up research.

New ANR Project HUSH: Human supply chain behind smart technologies

Together with sociologist Antonio A. Casilli and economist Ulrich Laitenberger, I have recently received ANR (French National Research Agency) funding for a new study of human inputs – mostly platform-mediated work in the production of artificial intelligence solutions. In our project called HUSH (Human supply chain behind smart technologies) we aim to shed light on the whole ecosystem linking platforms, workers and their clients demanding data-related and algorithmic services.

For this project, we are now looking for a

PhD researcher in digital economics

The position provides the opportunity to focus strongly on research, in a very active environment. The team has collaborations with different online platforms and has collected data sets from the web, which can be used by the applicant for their thesis. The focus of the current position is to work on the economic aspects of platform-mediated work, using quantitative analyses. Two other PhD students (in sociology) have already been recruited for this project and work on related topics.

The starting date is January 2020 (a later starting date is also possible). As per national regulations, the annual stipend will be about 1,600 euros per month, with possibility to obtain a complement for extra activities such as teaching. Social security and professional training are provided. Additional funding is available to present your research at international conferences and workshops. The position will be based at the new campus of Telecom Paris in Palaiseau, in the direct neighborhood of École Polytechnique and ENSAE.

Your profile

Applicants should have successfully completed a Master’s degree in economics, socio/economic data science or related disciplines, or expect completion at the beginning of the year 2020. They should have a strong interest in digital platforms, from the perspective of industrial organization or labor economics, and have an empirical focus (econometrics, data science). They should aim at developing programming skills and have an interest in the evaluation of internet data. Fluency in English is required; knowledge of French is advantageous, but not essential.

Telecom Paris and IP Paris

Telecom Paris is part of the newly founded Institute Polytechnique (IP) Paris, together with Ecole Polytechnique, ENSTA, ENSAE and Telecom Sud. The department of social sciences and economics (SES) at Telecom Paris studies the impact of the digitization on economic activity and society. For more information, please see https://www.telecom-paris.fr/fr/lecole/departements-enseignement-recherche/sciences-economiques-sociales/structure/economie-gestion

How to apply

Please submit a cover letter, a curriculum vitae, a transcript of records (listing all subjects taken and their grades), and contact details of one to two referees by November 15, 2019 to Ulrich Laitenberger ( laitenberger@enst.fr ).

Update: applications open until December 15, 2019.

Work, Employment & Society

BSA_WES2018Just came back from the Work, Employment and Society (WES) conference 2018, that British Sociological Association (BSA) organizes every other year. Perhaps more intimate and newbie-friendly than the main BSA event, this year’s WES in Belfast was also a positive surprise in terms of its academic content. There were several sessions on the so-called ‘gig economy’ (or as one speaker put it, ‘gig economies‘), the effects of digital business models that often go under the name of ‘uberization’, and atypical forms of work.

Some lessons I am taking home:

  • A growing number of researchers are studying platform work – not just the most visible forms of it such as Uber drivers and Deliveroo couriers, but also those who are hidden at home: freelancers and to a lesser extent, micro-workers;
  • The question of how platform workers self-organize, and what can be done to improve their organization capacity, is attracting a lot of attention;
  • Efforts at establishing standards, fairness criteria and forms of social protection for atypical platform workers are gaining momentum;
  • There is a lot we can learn from research in neighboring areas: for example the distinction between employee-friendly and employer-friendly flexible work, initially developed for people in employment, is also helpful here.

What is still missing from the picture is information on the ‘long tail’ of smaller, often national rather than international, platforms, and on the workers (especially micro-workers) who use them. Besides, clients and requesters are little known – on all platforms. Estimating the size of the platform worker population remains an unresolved issue – whether at local, national or international level. A common grievance by researchers is difficulty to access crucial data from commercial platforms that use them as their private property.

A cooperative approach to platforms

I was yesterday at a nice and interesting conference in Brussels on “How to coop the collaborative economy“, organized by major actors of the Belgian cooperative movement and building on the experience of a growing network of persons and organizations to enhance a cooperative view of the internet. Several themes in connection with my studies of the collaborative economy emerged, and I’d like to summarize here what were, in my view, the main lessons learned of the day.

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Big data, big money: how companies thrive on informational resources

Information oils the economy – as we know since the path-breaking research of George Akerlof, Michael Spence and Joseph Stiglitz in the 1970s – and information can be extracted from data. Today, increased availability of “big” data creates the opportunity to access ever more information – for the good of the economy, then.

But in practice, how do companies extract value from this increasingly available information? In a nutshell, there are three ways in which they can do so: matching, targeted advertising, and market segmentation.

Matching is the key business idea of many recently-created companies and start-ups, and consists in helping potential parties to a transaction to find each other: driver and passenger (Uber), host and guest (Airbnb), buyer and seller (eBay), and so on. It is by processing users’ data with suitable algorithms that matching can be done, and the more detailed are the data, the more satisfactory the matching. Firms’ business model is usually based on taking a fee for each successful transaction (each realized match).

Targeted advertising is the practice of selecting, for each user, only the ads that correspond at best to their tastes or practices. Publicizing diapers to the general population will be largely ineffective as many people do not have young children; but targeting only those with young children is likely to produce better results. Here, the function of data is to help decide what to advertise to whom; useful data are people’s socio-demographic situation (age, marriage, children…), their current or past practices (if you bought diapers last week, you might do that again next week), and any declared tastes (for example as a post on Facebook or Twitter). How this produces a gain is obvious: if targeted adverts are more effective, sales will go up.

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Twitter networks at the OuiShare Fest Barcelona 2016

Twitter conversations are one way through which participants in an event engage with the programme, comment and discuss about the talks they attend, prolong questions-and-answers sessions. Twitter feeds have become part of the official communication strategy of major events and serve documentation and information purposes, both for attendees and for outsiders. While tweeting is becoming more an more a prerogative of “official” accounts in charge of event communication, it is also a potential tool in the hands of each participant, allowing anyone to join the conversation at least in principe. Earlier, I have discussed how the Twitter discussion networks formed at the OuiShare Fest 2016, a major gathering of the collaborative economy community that took place last May in Paris, were one opportunity to see such mechanisms in place.

Here is a similar analysis, performed after the OuiShareFest Barcelona – the Spanish-language version of the event that I had the chance of attending last week. The size of this event is smaller than its Paris counterpart but nonetheless impressive: I mined 3497 tweets with the official hashtag of the event, #OSfestBCN, mostly written during the two days of the event (my count stopped the day after). Do Twitter #OSfestBCN conversations describe the community?

First, when did people tweet? As often happens, there are more tweets on the first than the second day of the event, and there are more tweets during the first hours of each day, though the difference between morning and afternoon is not dramatic; tweeting declines only at night, when the fest’s activities are suspended. Online activity is not independent of what happens on the ground – quite on the contrary, it follows the timings of physical activity.

osfestbcn_tweetsovertime_days12_plum

Who tweeted most? Obviously the official @OuiShare_es account, who published 630 tweets – nine times as many as the second in the ranking. Those who follow immediately are all individuals, who have between 50-70 tweets each.

Who tweeted with whom? What interests me most are conversations – who interacts with whom. The most explicit way of seeing this with Twitter data is to look at replies: who replied to whom. This corresponds to a small social network of 134 tweeters (the coloured points in the next Figure). Ties among them are represented as lines in the figure, and the size of points depends on the number of their incoming ties, that is, the number of replies received. Beyond the official @OuiShare_es account, several tweeters receive a lot of replies:  they are mostly speakers, track leaders, or otherwise important actors in the community.

replies

Now, who tweeted about whom? This is also an important aspect of Twitter conversations. We can capture it with the social network of mentions, associating each tweeter with those they mentioned, and counting the number of times they did so. This will be a larger network (with 2553 mentions) compared to the net of replies, as mentions can be of many types and also include retweets.

The below figure represents the network of mentions. As before, the colored points are tweeters (the larger they, the more often they have been mentioned by others), while lines between them are mentions (the thicker they are, the higher the number of times a user has mentioned another). Colors represent a measure called “modularity”, which identifies clusters of nodes whereby internal connections are stronger than the connections they have with nodes in other clusters; so for example, a purple node is more likely to have mentioned other purple nodes, than blue nodes.

Modularity is computed based only on counts of ties, without considering the nature of their conversations (what the mention is about) ou other qualities of nodes (gender, nationality, language of tweeters, etc.). And yet, it clearly identifies specific sub-communities. The very numerous, central purple nodes are the OuiShare community: connectors, activists, and others close to the organization especially within Spain. The green nodes at the bottom-left are the catalan community, including representatives of local authorities,notably the Barcelona municipality. The blue nodes at the bottom are different actors and groups from other parts of Spain. The few black nodes on the left are the international OuiShare community, and the sparse orange ones at the top are other international actors.

mentions22

This analysis is part of a larger research project, “Sharing Networks“, led by Antonio A. Casilli and myself, and dedicated to the study of the emergence of communities of values and interest at the OuiShare Fest 2016. Twitter networks will be combined with other data on networking – including informal networking which we are capturing through a (perhaps old-fashioned, but still useful!) survey.

The analyses and visualizations above were done with the package TwitteR in R as well as Gephi.

Are we all data laborers?

autonomyI gave today a talk at AUTONOMY, a major festival of urban mobility in Paris, where new technologies are at center stage, from driverless cars to electric scooters, bike-sharing solutions, and connected infrastructure for the smart city. I had been asked to talk about labor in digital platforms, such as those offering mobility services.

Digital platforms are often thought of in terms of automation, but it islogos clear that there is labor too: we all have in mind the example of the couriers and drivers of the “on-demand” economy. But there’s more: I’ll show how platforms involve the labor of everyone, including passengers and users of all types. By labor, I mean here human activity that produces data and information – the key source of value for platforms. It is often an implicit, invisible activity of which we may not even be aware – as we tend to focus more on consumption aspects as we talk routinely about “car pooling” or “car sharing”, rather than looking at the underlying productive effort. This is what scholars call “digital labor”.

Four eco-systems

Specialist Antonio Casilli distinguishes four forms of digital labor in platforms, and I am now going to briefly outline them.

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