In the late 2000s, voices suggesting that our societies might be nearing the ‘end of privacy’ became increasingly deafening. Our cultural, political and regulatory environment was on the verge of major transformation – so went the narrative. Businesses rejoiced as notoriously, less privacy and more information oils the economy.
In a video interview with Italian media Idee Sottosopra, I review the courses of action taken by various stakeholders, in particular Internet companies, and examine their conflicts and controversies. I show how the very concept of privacy, inherited from a long legal and judicial tradition, should be revised and redefined to appropriately describe today’s online interactions.
Overall, there is no deterministic and inevitable tendency to exclude privacy from our societies, but rather a tension between social forces for and against privacy, which has accompanied the advent of the digital economy and especially social media. The positions of stakeholders, especially users, are often ambiguous, and social media companies attempted to leverage this ambiguity to their own advantage.
Yet civil society reactions have been stronger and stronger, and after initial David-vs-Goliath attempts of individuals and small associations, more and more authoritative institutions have taken seriously the defence of privacy. We are no longer left to costly and little-visible individual choices, and especially after entry into force of GDPR in Europe, we have now an unprecedented opportunity to act at a more systemic level.