Networks in the digital organization

This week, I was pleased and honoured to give a keynote speech at wonderful EUSN2021 (European Social Networks 2021) conference. The event was originally planned in beautiful Naples, but was unfortunately moved online because of pandemic-induced uncertainties.

In my talk, I endeavoured to reconcile the tradition of research on social and organizational network analysis – in which I have been trained, and which constitutes the specialism of most participants to EUSN conferences – with the nascent literature on digital platform labour. Indeed, organizational network studies have shaped my (and many other colleagues’) understanding of how social ties and structures drive collective action and shape its outcomes. However, contemporary computing technologies breed novel sociabilities and organizational modes that disrupt established practices and knowledge. In particular, the emergence of digital platforms as market intermediaries constitutes a puzzle for network researchers. These emerging organizational structures loosen individual-organization links, fragment production processes, individualize sub-contracting, extend competition beyond the local level, and threaten jobs with AI-fuelled automation. My question then is: in these environments where isolation dominates and collaboration fades, how do social networks operate, if at all? And how can we, as researchers, apprehend them?

In my talk, I discussed how digital platforms, and the transformations of work processes they trigger, challenge some of the key tenets of organizational network analysis. Yet there is still much to learn from this tradition, and the limited overlaps with the nascent literature on platforms reveal facets that neither of them, alone, could capture. This analysis also confirms that overall, technology-enabled platform intermediation restrains sociability and limits interactions, but specific cases where networking has been possible highlight the fundamental advantages it brings to workers.

On this basis, I outlined directions for future research and policy action.

Many thanks to the organizers who still did a wonderful job despite the online-only mode, and to all attendees for inspiring questions and feedback.

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