Social Network Analysis (SNA) is booming, and many think it’s because of internet networks and big data. Yet social networks themselves are not new: people have always formed ties to one another, and online platforms such as Facebook, Twitter and LinkedIn only offer channels for networked interactions to occur. Counts and fancy visualisations of myriad likes and shares do not tell the whole story either: networks are primarily about exploring how ties connect us as individuals and as organisations or groups, and how our social relationships affect our lives and behaviours.
In this sense, smaller studies can still have much to teach us. These include not only quantitative, but also qualitative approaches. “Social” networks involve a world of meanings, feelings, relationships, attractions, dependencies, which have traditionally been at the heart of qualitative research and are amenable to a mixed-methods approach.
In this perspective, with the Social Network Analysis Group of the British Sociological Association (BSA-SNAG), I am organising a one-day small conference on “Mixed Methods Approaches to Social Network Analysis”, exploring how the combination of SNA and qualitative methods can enrich and deepen our understanding of network content in conjunction with network structure. The event will take place on 12 May 2014 at Middlesex University, London, and the programme is available here; to register online (deadline 30 April!) click here.